What Have You Done To Promote Your Fort Wayne Business?

Do you own a small business in Fort Wayne and just don’t have money to spend on marketing or advertising? This is a dilemma many small business owners have. They run a little service business like landscaping, auto repair, printing shop or other local shop and just cant fit advertising into their budget.  There are many things you as a Fort Wayne small shop owner can do to generate business besides relying on word or mouth or the local classifieds in your hometown paper. Here is one tip that can get you a lot of free advertising.

1. Get a website if you don’t have one already.  Even the smallest of communities these days people rely on the Internet to find local companies or businesses to meet their needs.  I must say it’s the first place I look when trying to find a plumber, electrician or other service oriented business in my hometown.  The yellow pages are almost obsolete these days. You don’t need a fancy website just something that highlights your business and provided contact information and hours of operation will suffice in most cases. You can even use a free web hosting company to get started.
2.  Submit your site to the search engines local business directories. Both Yahoo and google offer a free local business listing to valid shop owners.   If you do a search in your hometown for plumbers the first thing you see is google’s local listings. If you don’t utilize this you’re missing out on a huge amount of free advertising.
3.  Submit your site to other local and niche business directories. Most towns even the smallest have numerous Internet business directories that you can submit your website too for free. The Fort Wayne Business Directory is a good example of such a site.
4. Utilize comments on local blogs to spread the word about your business. By participating in the conversations and discussions on these local Fort Wayne blogs you have the opportunity to leave a link back to your website for free.  You might be surprised one of the local blog might even give you some free publicity by reviewing or writing about your business.

These are just a couple things small business owners can do to promote and advertise their company to others without spending huge amounts of money with usually worthless ads in the local paper.